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Like many retired professional athletes, former pro lacrosse player Drew Westervelt wanted to remain involved in sports. But rather than seeking a television career like a Michael Strahan or a developing gear like Michael Phelps, Westervelt hoped to tackle a particular problem in the athletic world: smelly workout clothes. It’s no longer just Lululemon that sells premium yoga pants; designer activewear and athleisure lines are soaring to popularity and have made their way into our everyday wardrobe. In fact, 60 percent of our laundry is now made of synthetic fabrics. But it’s these materials that Westervelt found created a lingering stink. So, he decided to develop his formula and take on the 5 billion dollar U.S. laundry detergent industry that’s dominated by traditional detergents. HEX Performance launched in spring 2016 and claims to be the “biggest breakthrough in laundry cleaning in decades.” Westervelt was so sure of his product; he bet on it with one of his first major